Our goal was simple:
Create a homemade teeth whitening treatment as effective as peroxide, but without the unpleasant side effects.
In 2014, we launched our first teeth whitening kit. The kit met all the requirements. It was safe, easy to use, and completely peroxide-free.
We sent our kit to hundreds of people around the world. The verdict? They loved it.
It was time to start a conversation about the best ways to whiten teeth. Over time, we built a community of beauty bloggers, whitening enthusiasts, and, yes, even some influencers. Obsessive had become a staple in the bathrooms of some of the most influential people in the world.
We sent our kit to hundreds of people around the world. The verdict? They loved it.
It was time to start a conversation about the best ways to whiten teeth. Over time, we built a community of beauty bloggers, whitening enthusiasts, and, yes, even some influencers. Obsessive had become a staple in the bathrooms of some of the most influential people in the world.
Our goal was simple:
As our platform grew, we continued to invest in R&D through the OBSESSIVE Research Center.
With a new platform for education, we established the Center for Obsessive ResearchOur own facilities for product formulation and testing. Every day, our team continues to work with renowned dentists, product experts, and the Obsessive community to shape the future of teeth whitening.
Presentation of
the smile care movement
What began in 2014 with the Teeth Whitening Kit has grown into a global community of over 3 million people. And the best part? It's built by people who care as much as we do about research, testing, and the ingredients that make up their products.
Ready to join the movement?
We are building the future of smile care, one step at a time.
We spend our days in the lab, learning from our community and working with leading dentists to develop products that make our customers look good and feel even better.
As always, we are backed by science and driven by the belief that smile care can and should be effective and safe.