Our goal was simple:
Create a home teeth whitening treatment as effective as hydrogen peroxide, but without the unpleasant side effects.
In 2014, we launched our first teeth whitening kit. The kit met all the requirements. It was safe, easy to use, and completely peroxide-free.
We sent our kit to hundreds of people around the world. The verdict? They loved it.
It was time to start a conversation about the best ways to whiten. Over time, we built a community of beauty bloggers, whitening enthusiasts, and, yes, even a few influencers. Obsessive had become a staple in the bathrooms of some of the world's most important people.
We sent our kit to hundreds of people around the world. The verdict? They loved it.
It was time to start a conversation about the best ways to whiten. Over time, we built a community of beauty bloggers, whitening enthusiasts, and, yes, even a few influencers. Obsessive had become a staple in the bathrooms of some of the world's most important people.
Our goal was simple:
As our platform grew, we continued to invest in R&D through the OBSESSIVE Research Center.
With a new platform for education, we established the OBSESSIVE Research Center, our own facility for product formulation and testing. Every day, our team continues to work with renowned dentists, product experts, and the Obsessive community to shape the future of teeth whitening.
Presentation of
the smile care movement
What began in 2014 with the Teeth Whitening Kit has grown into a global community of over 3 million people. And the best part? It's built by people who care as much as we do about the research, testing, and ingredients that go into their products.
Ready to join the movement?
We're building the future of smile care, step by step.
We spend our days in the lab, learning from our community and working with leading dentists to develop products that make our customers look good and feel even better.
As always, we are backed by science and driven by the belief that smile care can and should be effective and safe.