OUR HISTORY

Let's be honest, traditional teeth whitening isn't a great experience—it's a long trip to the dentist and not for everyone's budget.

Obsessive was born in 2015 , we knew there had to be a way to improve... So we did our research, talked to experts, and learned a lot about traditional whitening methods.

Obsessive's first headquarters, 2018, Azasol Industrial Estate, Calle Perú 8, Rozas de Madrid (Las), Madrid, 28290

Our goal was simple: to create a home teeth whitening treatment that is as effective as any dentist's treatment but affordable for everyone.

In 2018, we launched our first product, which remains one of our community's top sellers to this day, with more than 1,000,000 units sold worldwide.

PURPLE V34™ was a more than surprising success.

We shipped our product to hundreds of people around the world. The result? It was a resounding success. It was time to showcase our brand, our values, and the dedication of years of research. Over time, we built a community. Obsessive had become a benchmark in the development of teeth whitening products.

As we grew, we continued to invest in R&D through the Obsessive Research Center. We established our own research center , our own in-house facilities for product formulations and testing. Every day, our team continues to work with leading dentists, product experts, and the Obsessive community to shape the future of teeth whitening.

We're building the future of smile care one step at a time . As always, we're backed by science and driven by the belief that smile care can and should be effective and safe.

"Team Obsessive 2019"

Our mission at Obsessive is to deliver innovative and effective products to enhance our customers' confidence and lead omnichannel distribution and marketing. Obsessive aims to be the global leader in premium oral cosmetics, helping millions of people smile without fear.